Selection: "Armour Pork Brains in
Milk Gravy" (page 8)
Recent review (from Underbelly):
"Paul's examination of the absurd elements of consumer culture
is more than just a sarcastic look at America; it's fascinating
and insightful." (From Bunnyhop): "They should stock
this mag at the checkout counter of every supermarket in America."
Sample: $3 from 671 DeGraw St., No. 2,
Brooklyn, NY 11217(checks: Paul Lukas)
When did you launch your zine? What inspired you to do
I started it in
October 1993. I need a project for myself (long storylet's
just say it was important for me to keep busy) and had published
another zine years earlier, so it seemed like a good idea for
a new one. I had a bunch of product reviews sitting around that
I'd been writing for someone else's zine, and he kept getting
delayed. So I just said, "Fuck it," pulled an Indian
giver move, and took back everything from him so I could publish
it myself. Came up with the concept of Inconspicuous Consumption
while sitting around on Labor Day '93the rest just fell
Why publish a zine?
Why has nothing
to do with itit's an imperative. Why do people who like
gardening grow things? Why do people who like woodworking build
things? Why do mountain climbers climb things?
What can you tell us about the selection you provided for
"The Book of Zines"?
I knew Pork Brains existed but couldn't find any
in New York City (it's a Southern product), so I had my pal Marie
pick some up for me when she visited her family in Virginia.
Some people have expressed skepticism about the part where I
try the brains and end up feeding them to my cats, but it's all
true. Footnote: When the piece first ran, Marie's parents reportedly
expressed concern that "now everyone will think our family
Have you ever published any other zines?
I published a music
zine from '86 to '88. Amidst the jillions of record reviews,
I usually included one page of product reviews, as a joke. Didn't
know it then, but this was the genesis of inconspicuous consumption.
your favorite part of doing a zine?
of creating something is about 50 percent of it, and meeting
fun people is the other 50 percent. My readers often send me
really fun products, too. I'll put Beer Frame's readership up
against anyone's. My readers are the best, and I'd be lost without
In my other life, I'm a:
Beer Frame: The Book
Pork Producers Council
On how to get a
Brannock Device (117K)
kraut juice (97K)
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